We Offer Story-Based Video Production
Northwest Video Feeders offers story-based videos for corporate, business and personal brands. When produced correctly, storytelling video has the power to evoke emotion, sell products without forcing it down viewer’s throats and to drive action because of the emotion involved.
The author of a study about emotions and decision-making, Dr. Antonio Demasio, recalls a patient who spent over 20 minutes weighing the pros and cons of scheduling his next appointment on a Tuesday vs. a Wednesday.
Patients would weigh the logical arguments back and forth at length, but were stuck in decision paralysis, never quite getting over the hump to make a decision.
The moral of the story: Emotion is what allows you to mark things as good, bad or indifferent. It’s critical in the moment of decision.
Personal Connection in Corporate Storytelling: Beth Comstock
Coco Mademoiselle: CHANEL - Storytelling Example
Better than Dry Facts!
Numerous studies over the years have shown that human brains are far more engaged by storytelling than by dry facts. Video-based storytelling marketing is one of the most effective ways to tell your brand story. Studies have shown that people are better able to retain information when they are in an aroused emotional state. This is especially true for personally salient information. So if your story is relevant to your audience’s life, you have a great chance at creating a lasting impression.