There are many options to increase your brand awareness through live video streaming. Northwest Video Feeders is able to broadcast your event on social media and other services such as Livestream. It has been proven that live video streaming is effective in promotion, brand reconigtion, and increasing revue. 19% of businesses have used Facebook Live for marketing purposes. Out of those, 78% said that Facebook Live was an effective marketing tool.
Benefits of Implementing Live Video Streaming into your Company's Marketing Strategy
A Wider Audience
Through webcasting, you have the potential to reach anyone remotely; all a participant needs is access to the Internet. The biggest benefit is that you can dramatically widen access to information and events. For training employees or sub-contractors, everyone can receive the same training and information at the same time – which also ensures consistency. For a product launch, media and other constituents will all get to see the release at the same time.
Fundamentally, people by from brands (and people) they trust. So social networks like Facebook, Snapchat and Instagram, that offer the capability to either live-stream – or share video content in a “live-ish” fashion to be played on-demand by followers at a later time – have created an environment of apparent transparency.
For instance, live-streaming videos that show consumers a behind-the-scenes process you follow, your experience at an event or a spur-of-the-moment inspired message builds trust. That’s because, when executed effectively, they (a) humanize your brand and (b) provide a “behind the scenes” look at how you do what you do.
When you create a video live, more often than not, it will be shared – either by the viewers themselves or, if you’re on Facebook, through automatically generated notifications to those who follow your brand.
Of course, people can share your more traditional content, but a live video is much more digestible and transferable, with a tangible impact on your bottom line. Consumers who watch a video are 1.81 times more likely to make a purchase. In addition, views of videos on Facebook specifically doubled from a whopping 4 billion views per day to 8 billion views per day.
Using live video streaming technologies can improve productivity of your employees as well as reach more customers while demonstrating a leading edge image. It can also help your company drive action and achieve results quicker and reduce the time and effort required to market your products and services.
A Sense of Urgency
With live streaming you basically urge people to check this “limited-time offer” and actually convert into paid customers. For those old enough to remember the rock band Foreigner, one of their biggest hits was a song called Urgent. Part of the lyrics go something like this: ‘Make it fast, make it urgent. Do it quick, do it urgent. Gotta rush, make it urgent.’ Get the point?