Video marketing is an effective way to build your brand, generate traffic, and establish yourself as an expert in your field.
It is important to build trust with your viewers and show them that you’re a real person. Videos allow you to establish trust with your viewers in a way that can’t be done with articles and written blog posts.
The video is the closest thing to an actual conversation, which is one of the most powerful ways to connect with someone. Think about some of the people in your life that you have a strong connection with. Why do you say you have strong connections with those people?
Well, the reason you connect with those people better than most others is that you’re able to communicate with them clearly, and have meaningful conversations with them.
You understand their slangs, tones, body language, and word choice. Videos are an excellent way to simulate a conversation (even if it’s only a one-way conversation).
Video Marketing is simple to do and is very effective when done correctly and consistently. When you decide to start a video marketing campaign, you need to be prepared to release video after video to the public. Don’t expect to upload two videos to the internet and become a hit. Video marketing requires the discipline to create videos on a weekly or even a daily basis.
It doesn’t require a lot to create a video, and you can create a video 100% free. When I build and upload a video, it takes me about 10-15 minutes tops, and I don’t have to spend a dime creating it.
One of the simplest ways to make a solid income online with video marketing is to create helpful videos such as tutorials, instructional videos, reviews, motivation, and entertainment.
Here’s how you can make money and increase revenue with video marketing:
1. Use attention-grabbing and keyword-rich titles. To make it easier for your potential viewers to find your videos online, ensure that you make your titles descriptive and keyword-rich. If your video is about teaching your viewers on how to use HTML tags, you can use the title HTML tutorials — it’s brief, very descriptive, direct to the point, and easy to remember. This can surely boost your views in no time.
2. Optimize your videos’ descriptions. If you are familiar with optimizing your web content to make it search engine-friendly, you will find this much easier to do. Identify and use keywords or popular search terms that are closely relevant to your videos or to the information that you are trying to get across. In this section, you can tell your viewers the gist of your content or the kind of information that they can expect to get. A well-written description can help you convince more people to watch your videos.
3. Socialize. Don’t forget that video sites are also social networking sites. You may visit other channels, comment on other videos, and invite more people to expand your network. By doing so, you can popularize your videos within a particular online community so you can easily widen your reach and so you can better connect with your potential clients.
4. Keep your videos short. Always remember that you are serving people with limited attention span who don’t have the time nor the patience to watch 10-20 minute videos. So, make your creations short and concise as much as possible. If you are discussing a very broad topic, break it down into shorter segments and create several short videos. Before you post your creations online, edit them and cut off some parts of the video that might not be appealing to your viewers.
Your goal is to create videos on a consistent basis, target keywords that people are searching for on YouTube and other search engines, and make sure you have something to sell.
Contact Northwest Video Feeders for more information on how you can increase your revenue using video production marketing.