Create a Video Marketing Roadmap

Why is a roadmap important? A sound plan can tell you if your video content is delivering a return on investment (ROI).  Whether you are experienced in video marketing or you are just getting started, you need a video marketing road map that outlines your business goals, who you’re trying to reach, and how to measure success.

Northwest Video Feeders - Social Media Live Stream Video Production

For each business area you’ve identified, consider the reason you need video marketing in the first place. For example:

  • To convince your audience to take an action (sign up, purchase, call, etc.)?
  • To improve your brand exposure?
  • To spread a certain message?
  • To educate sales staff on product benefits?
  • To train employees?

The reasons you might want to create video content may seem limitless. To avoid losing focus, really hone in on the business objectives for creating the video content.


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