Why is a roadmap important? A sound plan can tell you if your video content is delivering a return on investment (ROI). Whether you are experienced in video marketing or you are just getting started, you need a video marketing road map that outlines your business goals, who you’re trying to reach, and how to measure success.
For each business area you’ve identified, consider the reason you need video marketing in the first place. For example:
- To convince your audience to take an action (sign up, purchase, call, etc.)?
- To improve your brand exposure?
- To spread a certain message?
- To educate sales staff on product benefits?
- To train employees?
The reasons you might want to create video content may seem limitless. To avoid losing focus, really hone in on the business objectives for creating the video content.